Term Paper on E-Business Example | Topics and Well Written Essays - 2000 words

On E-Business - Term Paper ExampleAs far as the marketers are concerned online marketing has increase the reach, reduced planning time, declineed the costs and with the use of applied science they are able to reduce the gross revenue points and offer a number of payment options to the customers. The prevalence of the Internet provides efficiency and convenience but as technology has developed, risks and uncertainties too have developed which directly impact online shopping behavior and customer satisf act. In the case of internet banking, the perceived certification risks are high as a trine troupe underside easily intercept the system (Mann and Sahni 2011). On the supply side too, the sellers are subject to security and fraud risks. E-business and online purchase subjects the customer to unique risks such as credit card fraud, non- talking to of goods after purchase, private information being shared with other portals, and lack of guarantee of the good and services purchased (Koyuncu and Bhattacharya 2004). Such risks stay fresh the customers from buying high-priced items online or items that would require visual inspection. Customers also fear delays in delivery or goods damaged in delivery, which poses a challenge for the sellers (Sharma 2011). Lack of face-to-face interactions emphasizes the role of trust in online payments (Ranaweera, McDougall and Bansal 2005). verify in an online environment takes time to develop and is based on past experience and recommendations by the third party (Mann and Sahni 2011). Fraud and security risks faced by the sellers have limited the growth of e-business. However, as technology has developed secure transactions and encryption have developed too, offering guarantees and security to buyers and sellers. E-business has more risks than retail shopping but in spite of the risks internet business has grown because of the numerous advantages it offers. These advantages include lower transaction cost, lower search cost b oth in terms of time and money wider vomit to select the products from, lower prices and savings on time as shopping is much faster (Koyuncu and Bhattacharya 2011). However, if the delivery time increases, or the risks of payments increases, the customers are likely to engage less in e-business. The theory of reasoned action (TRA) explains that human behavior is based on the beliefs and intentions. Bonera (2011) finds that online purchase intention could be influenced by the construct of merriment but then perceived security and usefulness influence the purchase intention. Thus, if the perceived security take aim is low, online purchase is likely to be adversely impacted. Apart from the security concerns, ease of use and website quality can influence consumers online purchase behavior. A satisfied customer would have the intention to return to the website and also be willing to recommend the website to friends (Ranaweera, McDougall and Bansal 2005). While the first transaction ma y stem from curiosity or playfulness, sequent transactions would depend upon the actual delivery and consumption relating to the first transaction. Acquisition costs are high than retention costs and hence it is a challenge for the marketers to convert the first-time visitors to actual buyers. There exists a decisive relationship between website quality and website satisfaction. At the same time consumer